The website that I was assigned to evaluate was www.royalchallengers.com. The Royal Challengers are a cricket team.
Ease of Accessibility: The website was extremely accessible. When you get to the home page you can see at the top of the page tabs for the team, IPL 2014, News, Fan Club, and Multi media. Looking at the right side of the page there are links that will lead you to the teams Twitter, Facebook, and Instagram pages. Also, one of the first things you notice is their advertisement for what I believe is an mobile app called RCB Live. The slogan for RCB Live is "catch the pulse and feel every beat of Team RCB. As soon as you get to the page, you are bombarded with information.
Ease of Navigation: With all the tabs that I just mentioned, it was super easy to navigate the website. However, looking around the home page, the top stories were a bit cluttered. Also, It took me a while to notice that the schedule tab was just in the mix of the clutter. Overall, a person could easily get where they needed to.
Use of Interactivity: As I mentioned earlier, the website has full interaction with the teams social media. Twitter, Facebook, and Instagram were all on there allowing fans to interact with social media. Also, RBC Live was another way teams could interact.
Use of Media: At the top of the page, there is a multi media tab- photos, download, and video were all included. First there are photos from matches and practices. Next, there is a downloads page, this gives fans the opportunity to set their desktop or phone home screen to a wallpaper of the team or an action shot from a game.
Video: Under the same multi media tab there was a section titled video. I think the video section was the most informal. Not only did the video cover highlights of practices, but it also covered players talking about injuries and coaches talking about challenges. I thought that this section could make fans feel like they were apart of the team and were given the opportunity to really see and understand what the coaches and players were thinking.
Summary: Not knowing anything about cricket made this evaluation tricky. I was however able to compare it to sport teams in which I did know. I think this website was very informative. There was a lot of information not only in the news section, but in the multi media section. One who is involved in social media would be able to follow their social media networks easily since the tabs were right there.
